Overthrow/Underwear

Rooted in openness and collaboration, this campaign features SoftStretch — our most successful line of one-size underwear, designed to adapt to your shape rather than confine you to a size. It's underwear that overthrows the rules. So we invited artists from different backgrounds who do the same — to share how they challenge convention in their own lives and work.

VICTORIA / TOMAS

As a part of the Overthrow Underwear campaign, Chantelle is collaborating with the emerging Parisian fashion brand VICTORIA / TOMAS by creating a capsule line with the iconic Soft Stretch collection.

Carlota Guerrero

Carlota Guerrero is an art director and photographer based in Barcelona. Her work artfully explores femininity and sexuality, crafting a modern aesthetic which gives an invaluable point of view to contemporary issues.

Johanna Olk

The idea behind this collaboration is to highlight the body over the product. Johanna Olk decided to draw confident women that are feeling comfortable in their underwear.

Zora Sicher

A 23 year old artist, Zora Sicher, photographed Marzy Lovejoy, a model, artist and mum to Nomi at her NYC home for our latest collaboration. Zora’s work focuses on the relationship between female muses and artists.

Ash Kingston

The floor is given to the photographer Ash Kingston to portray what it means to Overthrow perceptions or feelings about underwear. He captured moments during his journey by inviting people to share their vision of overthrowing conventions.

Anna Ritsch & Bea Bascuñán

In the middle of the NYC streets, photographer Anna Ritsch took a snapshot of Bea Bascunan wearing the Soft Stretch collection. Minimalist and comfortable, Soft Stretch fits women of all shapes even during their pregnancy.

Louise & Lila

This second collaboration took place with 2 French models living in Paris: Lila Cardona & Louise Follain. They both show a different perspective in developing newstyles contrary to what we usually see and think about lingerie and fashion.

Rebekah Campbell

Inspired by her honest take on femininity and youth, we took to the streets of New York City with photographer Rebekah Campbell: From Nolita to Madison Square Park, the collaboration took place outside with Hispanic painter and writer Bianca Valle.