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Rooted in openness and collaboration, the campaign features #SoftStretch, the most successful line of one size underwear designed to overthrow restrictions women currently feel with their underwear by adapting it to their shape rather than confining them into a size.

We asked artistic creators from different backgrounds to interpret this revolution and portray how they overthrow convention.

EnracinĂ©e dans l’ouverture et la collaboration, notre campagne prĂ©sente SoftStretch, la ligne de sous-vĂȘtements taille unique la plus fructueuse, conçue pour renverser les restrictions auxquelles les femmes font face avec leurs sous-vĂȘtements en mettant l’accent sur l'adaptation aux diffĂ©rentes formes des corps plutĂŽt que de les forcer dans une seule.

Nous avons demandé à des créateurs de toutes sortes d'interpréter cette révolution et de décrire comment ils renversaient les conventions à leur maniÚre.

How do you overthrow / convention ?

VICTORIA / TOMAS

As a part of the Overthrow Underwear campaign, Chantelle is collaborating with the emerging Parisian fashion brand VICTORIA / TOMAS by creating a capsule line with the iconic Soft Stretch collection.

Dans le cadre de la campagne Overthrow Underwear, Chantelle collabore avec la marque de mode Ă©mergente parisienne VICTORIA / TOMAS en revisitant l’emblĂ©matique Soft Stretch pour une collection capsule.

Carlota Guerrero

Carlota Guerrero is an art director and photographer based in Barcelona. Her work artfully explores femininity and sexuality, crafting a modern aesthetic which gives an invaluable point of view to contemporary issues.

Carlota Guerrero, directrice artistique et photographe basée à Barcelone. Son travail artistique explore la féminité et la sexualité, créant une esthétique moderne qui donne un point de vue précieux sur les questions contemporaines.

Johanna Olk

The idea behind this collaboration is to highlight the body over the product. Johanna Olk decided to draw confident women that are feeling comfortable in their underwear.

L’idĂ©e derriĂšre cette collaboration est de mettre en avant le corps plutĂŽt que le produit. Johanna Olk a pris le parti de dessiner des femmes ayant confiance en elle, se sentent Ă  l’aise dans leurs sous-vĂȘtements.

Zora Sicher

A 23 year old artist, Zora Sicher, photographed Marzy Lovejoy, a model, artist and mum to Nomi at her NYC home for our latest collaboration. Zora’s work focuses on the relationship between female muses and artists.

Zora Sicher, artiste de 23 ans, a photographié Marzy Lovejoy, mannequin, artiste et maman de Nomi chez elle à New York pour cette collaboration. Le travail de Zora se concentre sur la relation entre les femmes muses et les artistes.

Ash Kingston

The floor is given to the photographer Ash Kingston to portray what it means to Overthrow perceptions or feelings about underwear. He captured moments during his journey by inviting people to share their vision of overthrowing conventions.

La parole est donnée ici au photographe Ash Kingston pour illustrer ce que signifie de renverser les perceptions de la lingerie. Il capture des moments de son voyage en invitant les gens rencontrés à partager leur vision des conventions de ce renversement.

Anna Ritsch & Bea Bascuñån

In the middle of the NYC streets, photographer Anna Ritsch took a snapshot of Bea Bascunan wearing the Soft Stretch collection. Minimalist and comfortable, Soft Stretch fits women of all shapes even during their pregnancy.

Dans les rues de New York, la photographe Anna Ritsch a filmĂ© Bea Bascunan avec la ligne SoftStretch. Minimaliste et confortable, SoftStretch s'adapte Ă  toutes les formes de femmes, mĂȘme pendant leur grossesse.

Louise & Lila

This second collaboration took place with 2 French models living in Paris: Lila Cardona & Louise Follain. They both show a different perspective in developing newstyles contrary to what we usually see and think about lingerie and fashion.

Cette deuxiĂšme collaboration est rĂ©alisĂ©e avec 2 mannequins français, vivant Ă  Paris : Lila Cardona & Louise Follain. Ensemble, elles proposent une façon diffĂ©rente d’interprĂ©ter la lingerie et la mode.

Rebekah Campbell

Inspired by her honest take on femininity and youth, we took to the streets of New York City with photographer Rebekah Campbell: From Nolita to Madison Square Park, the collaboration took place outside with Hispanic painter and writer Bianca Valle.

InspirĂ©s par sa vision honnĂȘte de la fĂ©minitĂ© et de la jeunesse, nous sommes descendus dans les rues de New York avec la photographe Rebekah Campbell.... De Nolita Ă  Madison Square Park, la collaboration s'est dĂ©roulĂ©e en extĂ©rieur avec la peintre hispanique, l'Ă©crivain Bianca Valle.

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